Social Media Marketing World Session 2020

Keynotes

Below you’ll find our keynotes. All-Access, Marketer, and Community tickets gain access to keynotes.

Social Media Marketing in 2020: What the Newest Research Reveals
By Michael Stelzner, Social Media Examiner

Topic: Industry Trends

How to Build a Brand on Instagram That Stands Out and Thrives
By Jasmine Star

Topic: Instagram Marketing

An Unconventional Path to Sustainable Social Media Success in 2020
By Ann Handley

Topic: Social Strategy

Timeless Storytelling: How to Tell It and Show It Better Than Ever
By Marcus Sheridan

Topic: Storytelling

Instagram Marketing

Below you’ll find the sessions focused on Instagram marketing. This track is included with your All-Access or Marketer ticket.

Advanced Instagram Stories: Techniques to Create Engaging Stories
By Sue B. Zimmerman

Topic: Instagram Stories

How to Create Unforgettable Instagram Stories – Even When You’re Busy
By Alex Beadon

Topic: Instagram Stories

How to Quickly Grow Your Instagram Following: Stories, IGTV, and Beyond
By Chalene Johnson

Topic: Instagram Marketing

Instagram Strategy: How to Create Content That Thrives on Instagram
By Jenn Herman

Topic: Instagram Marketing

Quality Over Quantity: Secrets to a Profitable Instagram Account with Fewer Than 10,000 Followers
By Tyler J. McCall

Topic: Instagram Marketing

How to Use Instagram Ads at Every Stage of Your Sales Funnel to Generate More Leads and Sales
By Andrew Hubbard

Topic: Instagram Ads

Make your Instagram Story Ads Sizzle! How to Add Kick-Butt Kapow to the Most Underutilized Placement
By Susan Wenograd

Topic: Instagram Story Ads

Facebook Ads

Below you’ll find the sessions focused on Facebook Ads. This track is included with your All-Access or Marketer ticket.

Advanced Facebook Ad Techniques for 2020 and Beyond
By Jon Loomer

Topic: Facebook Advertising

How to Write Facebook Ads that Work: Tips from the Trenches
By Molly Pittman

Topic: Writing Facebook Ads

How to Get More Leads and Sales With Your Facebook and Instagram Ads
By Rick Mulready

Topic: Facebook Advertising

How to Use Facebook Ad Analytics to Improve Your Performance: A Deep Dive
By Andrea Vahl

Topic: Facebook Advertising

Words That Sell ANYTHING! How to Write High Converting Facebook Ads
By Ken Moskowitz

Topic: Writing Facebook Ads

Never Guess Again: How to Use Proven Marketing Funnels to Scale Your Facebook Ads Results
By Azriel Ratz

Topic: Facebook Ads

How to Build a Facebook Ads Funnel That Converts Strangers Into Customers
By Charlie Lawrance

Topic: Facebook Ads

Advanced Cold Audience Facebook Ad Targeting: Step-by-Step
By Paul Ramondo

Topic: Facebook Ads

How to Scale Your Facebook Ad Results Using The Ad Amplifier
By Ralph Burns

Topic: Facebook Ads

Facebook Organic

Below you’ll find the sessions focused on Facebook organic. This track is included with your All-Access or Marketer ticket.

How to Use Organic Facebook Content and Deliver Epic Results
By Mari Smith

Topic: Facebook Marketing

How to Cultivate Community and Sell Within Your Facebook Group
By Dana Malstaff

Topic: Facebook Groups

How to Creatively Engage Your Facebook Group to Keep People Coming Back
By Bella Vasta

Topic: Facebook Groups

YouTube for Business

Below you’ll find the sessions focused on YouTube advertising. This track is included with your All-Access, Marketer, or Community ticket.

How to Get Your Videos Discovered on YouTube
By Tim Schmoyer

Topic: YouTube Videos

The Ultimate Strategy to Market Your Brand on YouTube
By Derral Eves

Topic: YouTube Channels

5 YouTube Ad Tactics to Scale any Business
By Brett Curry

Topic: YouTube Ads

Your YouTube Rapid Growth Plan: How to Grow Your Audience and Profits
By Sean Cannell

Topic: Video Marketing

10 YouTube Thumbnail Split Testing Strategies That Resulted in 300 Million Views
By Evan Carmichael

Topic: Video Marketing

Video Marketing

Below you’ll find the sessions focused on video marketing. This track is included with your All-Access, Marketer, or Community ticket.

Getting Started With TikTok: Leveraging 15-Second Attention Spans
By Rachel Pedersen

Topic: TikTok Marketing

How to Get a Crap-Ton of Eyeballs With Video Ads That Brand and Sell
By Daniel Harmon

Topic: Video Ads

How to Master the Video Ad Funnel and Double Your Sales
By Travis Chambers

Topic: Video Ads

The Video Sales Machine: How to Make a Video That Gets You Customers
By Owen Video

Topic: Video Marketing

How to Design an Organic Video Strategy That Turns Your Ideal Audience Into Customers
By Ben Amos

Topic: Video Marketing

LinkedIn Marketing

Below you’ll find the sessions focused on LinkedIn marketing. This track is included with your All-Access or Marketer ticket.

How to Create a LinkedIn Content Strategy That Attracts Your Ideal Prospects
By Viveka von Rosen

Topic: LinkedIn Content

How to Create LinkedIn Ads That Convert
By AJ Wilcox

Topic: LinkedIn Ads

The Fast, Easy, and Non-Sleazy Way to Generate Leads on LinkedIn
By John Nemo

Topic: LinkedIn Selling

How to Leverage LinkedIn Video to Grow Your Brand
By Goldie Chan

Topic: LinkedIn Video

How to Turn Your LinkedIn Page into a Lead-Generating Machine
By Michaela Alexis

Topic: LinkedIn Selling

Social Strategy

Below you’ll find the sessions focused on social strategy. This track is included with your All-Access or Marketer ticket.

Winning the War for Attention
By Mark Schaefer

Topic: Social Strategy

Subscription Triggers: How to Convert Site Visitors Into Subscribers Who Become Superfans
By Pat Flynn

Topic: Marketing Strategy

Turning Fans into Customers and Customers into Fans
By David Meerman Scott

Topic: Social Strategy

Digital Empathy: How to Build a Social Media Community, Not Just a Following!
By Brian Fanzo

Topic: Influencer Marketing

Becoming Iconic: How to Move Your Social Media to the Ultimate Level of Distinction
By Scott McKain

Topic: Marketing Strategy

How to Create Customer Experience Magic in Everything You Do: Lessons From Disney
By Duncan Wardle

Topic: Social Strategy

Influencer Marketing Strategy: How to Maximize Your ROI
By Neal Schaffer

Topic: Social Strategy

How to Capture Attention, Amplify Your Message, and Keep Your Audience Coming Back for More
By Jessika Phillips

Topic: Social Strategy

Content Marketing

Below you’ll find the sessions focused on content marketing. This track is included with your All-Access or Marketer ticket.

How to Create Three Types of Scalable Social Content That Get Results
By Jay Baer

Topic: Content Marketing

Becoming Well-Known: How to Become the Recognized Expert in Any Industry
By Michael Stelzner, Social Media Examiner

Topic: Content Strategy

How to Creatively Repurpose Content for Maximum Impact
By Melanie Deziel

Topic: Content Repurposing

How to Create Content That Generates Sales, Step-by-Step
By Andrew Pickering and Pete Gartland

Topic: Content Marketing

Organic Traffic is NOT Dead: How to Drive More Visitors to Your Content
By Holly Homer

Topic: Content Marketing

Content Marketing Strategy: How to Get More Leads and Sales With Your Content
By Ian Cleary

Topic: Content Marketing

How to Repurpose Your Video Content Across Social Media for More Leads and Sales
By Kim Garst

Topic: Content Marketing

Video Creation

Below you’ll find the sessions focused on video creation. This track is included with your All-Access, Marketer, or Community ticket.

How to Create YouTube Videos That Attract Your Ideal Audience: The Video Success System
By Roberto Blake

Topic: Video Creation

How to Create Videos On The Go Like a Pro: Advanced Audio, Lighting, and Filming Tips
By Justin Brown

Topic: Video Creation

A Tactical and Practical Way to Creating Engaging Videos for Your Business
By Shaun Ayala

Topic: Video Creation

How to Create Videos People Will Watch to the Very End
By Nick Nimmin

Topic: Video Creation

Prepare to Perform: Professional Secrets to Speaking On Camera With Clarity and Confidence
By Molly Mahoney

Topic: Video Creation

How to Create Videos That Connect With People and Grows a Community
By Steve Dotto

Topic: Video Creation

Unknown to Unforgettable: The Art and Science to Being Irresistible on Camera
By Stephanie Liu

Topic: Video Creation

Impact in an Instant: How to Create High Quality Video and Results at Scale SPONSORED
By Harris Beber and Suze Kaufman

Topic: Video Creation

Live Video

Below you’ll find the sessions focused on live video. This track is included with your All-Access, Marketer, or Community ticket.

How to Create a Live Show: Tips, Tools, and Techniques to Succeed
By Ian Anderson Gray

Topic: Live Video

How to Use Facebook Live to Grow Your Community, Brand, and Business
By Lou Mongello

Topic: Facebook Live

The Anatomy of a Perfect Live Video on Facebook and Instagram
By Alex Khan

Topic: Live Video

Twitter Marketing

Below you’ll find the sessions focused on Twitter marketing. This track is included with your All-Access or Marketer ticket.

How to Get Your Ideal Audience to Consistently Tweet About You and With You
By Chris Strub

Topic: Twitter

How to Implement Results-Driven Marketing Tactics on Twitter
By Dan Knowlton

Topic: Twitter Marketing

Pinterest Marketing

Below you’ll find the sessions focused on Pinterest marketing. This track is included with your All-Access or Marketer ticket.

How to Get Your Pinterest Pins to Appear in Pinterest and Google Search
By Peg Fitzpatrick

Topic: Pinterest SEO

Stop the Scroll! Visual Marketing Tips and Tricks for Non-Designers
By Jeff Sieh

Topic: Pinterest Marketing

How to Drive More Traffic With Pinterest Video
By Jennifer Priest

Topic: Pinterest Video

Local Business Marketing

Below you’ll find the sessions focused on local business social media. This track is included with your All-Access or Marketer ticket.

How to Effectively Market Your Local Business in 2020
By Bruce Irving

Topic: Local Marketing

Effective Organic Social Strategies for Driving More Foot Traffic
By Stacy Tuschl

Topic: Local Marketing

The Ultimate Facebook Ad Local Playbook to Drive Leads, Foot Traffic, and Revenue
By Dennis Yu

Topic: Facebook Advertising

How to Maximize the ROI of Facebook Ads and Instagram Ads for Your Local Business
By Allie Bloyd

Topic: Facebook and Instagram Advertising

How to Turn Your Customers Into a Content-Creating Army
By Tyler Anderson

Topic: User Generated Content

Analytics

Below you’ll find the sessions focused on measurement and analytics. This track is included with your All-Access or Marketer ticket.

How to Design Marketing Dashboards That Make You Smarter—With Google Data Studio
By Chris Mercer

Topic: Google Analytics

How to Prove the ROI of Your Social Media Marketing
By Christopher Penn

Topic: Social Analytics

What Do They Want? How to Use Analytics to Draw in The Right People and Keep Them Happy
By Andy Crestodina

Topic: Social Analytics

Messenger Bots

Below you’ll find the sessions focused on Facebook Messenger Bots. This track is included with your All-Access or Marketer ticket.

How to Multiply Your Webinar Conversions Using Messenger Bots
By Natasha Takahashi

Topic: Messenger Bots

How to Build a Bot That Isn’t “Salesy” but Gets Subscribers Begging to Buy
By Mary Kathryn Johnson

Topic: Messenger Bots

How to Use Facebook Messenger to Quickly Grow Your Email and Bot Subscribers
By Steve Chou

Topic: Messenger Bots

How to Get Quality Leads With Messenger Bots: Tools, Rules, and Resources
By Kelly Noble Mirabella

Topic: Messenger Bots

How to Use Chat Marketing to Grow and Scale Your Business
SPONSORED
By Mike Yan

Topic: Messenger Bots

Customer Advocacy

Below you’ll find the sessions focused on customer care and customer advocacy. This track is included with your All-Access or Marketer ticket.

How to Identify Your Raving Fans and Turn Them Into Brand Advocates
By Carlos Gil

Topic: Customer Advocacy

How to Deliver Amazing Customer Service in Today’s Digital World
By Shep Hyken

Topic: Customer Advocacy

How To Get Customers To Do Your Social Media Marketing For You
By Dan Gingiss

Topic: Customer Advocacy

Workshops

Below you’ll find our 90-minute professional development workshops.

Pitching and Presenting: A Masterclass in Public Speaking
By Michael Port and Amy Port

Topic: Public Speaking

How to Write Copy That Sells Without Being “Salesy”
By Ray Edwards

Topic: Copywriting

How to Write Persuasive Copy in a Voice That’s Unmistakably Yours
By Mike Kim

Topic: Persuasive Writing

How to Get Started With Google Ads, Without Blowing Your Budget
By Ilana Wechsler

Topic: Google Ads

How to Convert More Site Traffic Into Customers With Split Testing
By Chris Dayley

Topic: Conversion Rate Optimization

How to Develop a Mindset That Will Empower You to Achieve Any Goal
By Cliff Ravenscraft

Topic: Business Mindset

How to Build a Lasting Legacy With Your Personal Brand
By Chris Ducker

Topic: Personal Branding

How to Clarify Your Brand Story to Amplify Your Impact
By Park Howell

Topic: Storytelling

Content Marketing Strategy: How to Create Scalable, Measurable, and Profitable Content
By Robert Rose

Topic: Content Marketing

How to Build a Digital Marketing Plan to Grow Your Business
By Rich Brooks

Topic: Digital Marketing

Visual Design for Non-Designers: How to Create Amazing Content for Your Business
By Donna Moritz

Topic: Visual Design

Storytelling Techniques That Will Elevate Your Brand
By Miri Rodriguez

Topic: Storytelling

The Influential Personal Brand: How to Turn Your Reputation into Revenue
By Rory Vaden

Topic: Personal Branding

Artificial Intelligence and How It Will Transform Your Marketing
By Paul Roetzer

Topic: Artificial Intelligence

How to Start a Podcast: Simple Steps to Broadcast Your Message to the World

By Paul Colligan

Topic: Podcasting