The Most Complete Training On Rapidly Growing An E-Commerce Business Using Conversion Rate Optimization
This groundbreaking training is ideal for intermediate and advanced Shopify store owners.
It teaches how to get double and triple-digit improvements in conversion rate using a unique 5-step process.
Your buyers will also learn how to accurately run a split-test so they can measure to the penny the improvements they make.
If your list have previously bought Shopify trainings through you, this is the next logical step for them to take things to the next level!
Boost your Shopify store’s sales by up to 235% without spending an extra penny on traffic
A Special Message to All Shopify Store Owners Who Want to Rapidly Grow An e-Commerce Business:
On this page, Im revealing
- The fastest way for your store to achieve market dominance
- Why ”best practice” isn’t best for your site
- The one immutable law of business growth
- The best-kept secret of e-commerce store owners who get rich!
- How to be 3x more profitable then your competitors without having to be 3x better than them
eCom Conversions Secret #1 Adopt The Conversion Masters Mindset
As well as covering all the basics about how to setup a split-test, this fast-start module gives your business new light through old windows.
Youll start to see your entire business as a constantly shifting experiment and youll quickly stop deliberating over what will and wont work.
Your decisions wont be a gamble anymore.
Youll put your customers in charge, so to speak.
(On top of this, theres a fantastic side effect, in the age of social media, companies that put their customers first tend to thrive.)
This game-changing mindset-shift stops you wasting money on the endless changes youve been making to your website that you have no idea whether theyre helping or hindering your conversion.
Not only that, but your internal processes will be streamlined by following this simple system for creating split-tests. No more lengthy and expensive website redesigns, your websites design will be an evolution of winning split-test designs.
But in order to ensure you race out of the starting gate at maximum velocity and on the right trajectory, you need to know which of your webpages have the most wealth hidden in plain sight
eCom Conversions Secret #2 Find the Leaks in Your Bucket
Because youre in the trenches of your business and you more than likely have built it from the ground up, its hard for you to see it as your visitors do.
This easy-to-follow module highlights your biggest testing opportunities by showing you precisely how to drill into your Google Analytics (even if youre completely new to them) and see how visitors flow through your site.
What you get from this is a quick snapshot of how visitors arrive at your site and where they came from. Youll be able to see exactly where your visitors are dropping-off in frustration or looping back to other pages in confusion.
This may sound like a lot of work but you wont be spending long in your Analytics account. Once youve gleaned this valuable information and sketched out your entire conversion funnel as a simple flow diagram (this can literally be on the back of a napkin), it becomes your roadmap that pinpoints the pages to focus your split-testing on.
But Google Analytics only tells you what people are doing and not why
eCom Conversions Secret #3 Find Out Why Your Visitors Arent Converting
For the most part, the reason why your visitors arent converting isnt apparent to you. But the truth is, youre surrounded by simple obvious solutions and opportunities that can dramatically increase your income. The problem is that you just dont see themyet.
Not only that but, many store owners simply expect their visitors to notice the shipping costs or easily find the answers to the myriad of questions going through their prospects minds, its all there on the website.
But the truth is, there are only two reasons why your visitors arent converting
- Poor user-experience it doesn’t matter how beautiful your site looks, if the user-experience is broken, users will bounce straight back to Google to find a better site or just give up altogether.
- They werent persuaded either by the price, the product/service or your company.
Of course, to get breakthrough results we need to find out, first-hand exactly why they gave-up on your site.
Unfortunately, visitors who didnt convert leave your site without a trace. So what can you do to find out what they came for? What would have tipped the balance and persuaded them to take action?
Like I said before, if you owned a real-life, physical store, this would be simple: Youd hear their objections first-hand. Youd be able to ask questions and youd hear what they mumbled as they headed out the door.
Online its much harder, but it can be done.
Heres how it works, Ill walk you through step-by-step how to setup the tools you need to uncover whats turning your prospects off, whats confusing them and what they dont trust about your business, product or service.
Ill show you exactly what to ask your prospects and existing customers to find out what their objections are and whats broken with your user-experience.
Next Ill show you how to turn the feedback youve gathered into a raft of split-test ideas
eCom Conversions Secret #4 What to Split-Test to Get Double & Treble-Digit Improvements
So-called best practices dont work because they are not directly connected to the specific problem YOUR visitors are having with YOUR website.
Because of this, your split-test ideas should be based on overcoming your visitors objections or fixing the usability breakdowns that youve garnered from your visitors feedback.
Heres a simple example
Lets say that your site sells an 3D printers and your research uncovers that your visitors top two objections are:
(i) price and
(ii) feeling confused and overwhelmed by the number of product choices offered.
Heres the thing, there are dozens of ways to beat back a price objection from re-crafting your offer, increasing the perceived value with added bonuses, or demonstrating how alternative options would cost significantly moreto name just a few.
Of course, price is often an objection for many sites so eCom Conversions gives you a full module on pricing strategies alone. Everything is covered from reshaping your offers to demonstrating the full value of your product(s).
You can decide whether to tackle one or more of your objections in a single split-test. There are benefits to isolating changes in a test and there are benefits of creating big, bold tests. (How to decide which is best is covered in detail in the Split-Testing 101 module.)
Heres how you might shoot down the second objection of users feeling confused and overwhelmed;
Lets say you currently offer 5 options for your 3D printer.
…Can you reduce the number of options down to three?
…Can you create a wizard to help users reach a decision?
…Can you create a comparison chart that clearly defines the benefits and helps users discern on your behalf?
Do you think that running tests that laser-target these objections will move the needle more than fooling around with the layout, colors or call-to-action button?
This in-depth module walks you through example after example of winning split-tests for every type of e-commerce store in every type of market.
This million dollar swipe file gives you a cavalcade of conversion boosting ideas that can be adopted, adapted and applied to your own split-tests.
eCom Conversions Secret #5 Leveraging The “Conversion Multipliers”
In the early days, I was wildly test happy I liked to test everything that could possiblyeven remotelyinfluence conversions.
That included all the usual suspects such as headlines, designs, prices, premiums, offers, and so on.
But I also ran quite a few “oddball” tests that most split-testers would never even think of trying, including some very unconventional designs and approaches to writing web-copy.
After running hundreds of tests on dozens of stores (some winners and a lot of losers), I realized that there are 15 high leverage points on any store that when you pull the lever, they produce results.
I call these 15 levers “Conversion Multipliers” and the eCom Conversions training has a module dedicated to each.
Once you implement what I show you and pull the levers, it’s like a one-armed-bandit that’s rigged in your favor!
eCom Conversions Secret #6 The “Make-It-Easy” Approach to Online Persuasion
I’ve read close to 80,000 individual responses to online feedback polls and surveys, live chat transcripts and user tests. And it doesn’t take long to start to see a distinct pattern formingregardless of the product, niche or store.
What I noticed is that would-be purchasers have a set number of questions that they hold in their “mental shopping list” that you must answer in order to satisfy them that
- You’re a legitimate business
- They can easily get in touch if they need to
- That their personal details are safe
- They’ll get their money back if something goes wrong
And what I ended up with is a definitive list of questions, concerns and worries that pretty much anyone who buys anything online holds in their heads when they’re looking to purchase from a store they’ve never bought from before.
Miss any item off of this 17-point checklist and you’ll be dampening your chances of making the sale.
But don’t worry, the “Web Shoppers’ Checklist” module ensures you generate off-the-chart results by knowing exactly what to say and do to check every box.
Key Benefit #1: Walk Away With the Complete CRO Big Picture To Quickly Boost Your Conversion
In each the modules for this unique, 24 module online program, youll be walked through one of the pillars of CRO success that make-up the eCom Conversions System.
You can also ask any follow-up questions you have on any of 3 x live Q&A calls.
This gives you the chance to examine, evaluate and inspect each relevant piece of the CRO puzzle before putting it into practice. The Q&A calls let you ask any follow-up questions about what youve learned and implemented.
But dont worry, if you cant make a call or miss any part of the crucial detailyou can watch the videos anytime in your members’ area.
Because of this, you get a fully integrated game plan tailored to your business, not just a fistful of concepts.
Become a Walking A-Z Conversion Mastermind In 6 Hours
Frankly, I havent even scratched the surface of every strategy, tactic, principle, common mistake, philosophy, modality and conversion success formula were going to cover in explicit detail during this 24 module program.
Just know we will go into detail on such important considerations as:
- How to use the handful of tools youll need to gather visitor feedback.
- The four most revealing questions to ask to uncover your prospects objections.
- The sneaky trick to finding out exactly what visitors think of your competitors sites.
- Secret to generating a cavalcade of conversion boosting split-test ideas.
- 15 quick, conversion multipliers that will work on near-any online store.
- If your visitors have price objections, what strategies to use to quickly dissolve them.
- What to say to persuade your visitors to buy from you.
- How to prioritize your split-test ideas for the quickest impact on your bottom-line.
- The fastest, easiest way to setup a split-test and have it running in under 5 minutes.
- The 3 most important factors in determining when to conclude a split-test.
- and so much more.
Course preview and screenshots
Bradley Long – eCom Conversions Contains: Videos, PDF´s