What Is iPro Academy?
iPro Academy is a comprehensive internet marketing course designed to help you get highly targeted traffic to your website from all of the best internet sources at half of the cost others pay.
The course was created by one of the top internet media buyers in the business Fred Lam.
iPro Academy is a comprehensive and complete course that you take at your own pace which is awesome.
Fred Lam not only managed to build mutiple 8 figure onlines business for himself, but help established some of the biggest names in the industry. This includes Anik Singal, Jimmy Kim and Dori Friend to name just a few.
Were talking about mutiple very successful online entrepreneurs learning traffic generation from one guy, Fred Lam, the the underground guru that you finally have the opportunity to learn from too. This might be your only chance as after this Fred is going back underground and will continue making his millions online quietly like he did before this.
So what make separates Fred Lam, from the all the other traffic generating gurus?
For one Fred did not make his online fortune selling products like most of the so called gurus. In fact, iPro Academy system is his first and only course he did in his 10 years of making money online. That means you dont get information on some kind of a loophole or a trend that Fred Lam stumbled upon or stole from a secret organization, or any of that BS.
Youre getting 10 years worth of trail and error, as well as precious information on what is working right now, in 2015 and have been working for years. Would you rather build a life altering online business based on someone with experience and proof like Fred or some one-trick guru with a rented Ferrari?
Fred Lam has taken his 10 years of experience, that included coaching some of the biggest names in the industry like Anik Singal and Jimmy Kim, and pour his heart and soul into the iPro Academy. Now you can have lifetime access to time work and the blueprint he used to build mutiple 8 figure businesses. The course is broken down into several parts that Ill talk about below.
iPro Academy is a comprehensive and complete course that you take at your own pace which is awesome. I know, because I was lucky enough to preview the entire course!
What Do You Get With The iProAcademy Course?
Module 1: What You Need To Learn About The Fundamentals
A: What Is Internet Marketing And How Does It Work?
Understand how internet marketing differs from brick and mortar businesses
Knowing what a sales funnel is, how it works, and how to use it
Why its important to buy traffic in the beginning
B: Understanding Internet Marketing Language
As internet and affiliate marketers we have our own lingo that you need to understand, not only to follow key concepts in the course, but to know how to speak the language
What are landing pages, opt-in pages, lead generation, sales letters, etc.
C: Internet marketing mathematics
You need to know the simple third-grade math used in internet marketing. Acronyms such as PPC, CPL, CPM which represent the analytics of your business. This will help you understand if youre making or losing money and how to improve in each area
D: Which Advertising Channel Is Right For You?
What channels are available and which one will be the best for your market or niche
Why its smart to diversify both your advertising campaigns and platforms for your companys stability
Why Facebook is the easiest platform to use and why Google is the hardest
Module 2: How To Create Your Own Website
A: How To Find The Right Niche For YOU
Where to find the tools to help you decide on a niche or marketplace to enter
How to determine if there is money already being made in that niche
Why its key to have a passion in your chosen niche
B: What Products And Services You Should Promote
Where to find things to sell on your website
How to become an affiliate for these products and services
The 4 types of offers that are available for you and where to find them
What type of offers are best for you to start with
Where to find ecommerce shopping sites
Why your ultimate goal is to create your own affiliate product or service
C: How To Design Your Website
Why you need a website
How to create a website for under $20
What elements you absolutely have to include on your website
Why one-page websites suck for advertising
Why branding is important to demonstrate that youre a real business
How to get your website started in about ten minutes
Why you need hosting and which hosting company is your best choice
Step by step instruction on how to get started without any skills or experience
How to customize your new website and include the necessary elements and pages to get you found
How to get subscribers and site visitor interaction
Which plugins you need to optimize your website
D: Your Guide To Outsourcing
Why you should outsource many of your mundane tasks to others
The best place to outsource for only a few bucks per task
How to put together a professional team to assist you
Why you need to use Fiverr now!
The types of jobs you should be outsourcing!
Where to find premium and advanced outsourcing
Module 3: How To Make Your Own Sales Funnel
A: Direct Linking
What is direct linking?
Pros and cons of direct linking
Which ad networks allow direct linking
How to setup direct linking
B: Your Opt-In Funnel
What is an opt-in funnel?
Pros and cons of opt-in funnels
Examples of opt-in pages
Opt-in funnel processes
How to captures leads
Walkthrough of opt-in funnels
C: Your Pre-Sell Funnel
What are pre-sell funnels
Pros and cons of pre-sell funnels
Examples of pre-sell funnels
Walkthrough of the pre-sell funnel
D: Review Page Funnel
What is a review page funnel?
Pros and cons of the review page funnel
Examples of review page funnels
Walkthrough of the review page funnel
E: Webinar Funnel
What is a webinar sales funnel?
Pros and cons of webinar sales funnels
Examples of webinar sales funnels
F: Your Own Custom Funnel
How to create your own sales funnel
Who should create sales funnels?
Types of sales funnels
Optimizing your own sales funnels
Module 4: Facebook Advertising A-Z
A: Facebook Ad Overview
Understanding Facebook advertising
Why advertise on FB?
Targeting capabilities
Types of advertising options
B: Facebook Ad Policy
How to be Facebook compliant
Why compliance is important
Ad and landing page compliance issues
How to avoid getting your ads banned
Ad creatives and image guidelines
Facebook ad community standards
C: How To Create Your Own Facebook Page
Why you need a Facebook page
How to set up your Facebook page step-by-meticulous-step
Navigation and branding your FB page
Creating FB page posts that get you noticed
D: Personal Facebook Accounts Vs. Facebook Business Accounts
How to set up your ad account manager
Ads manager vs. business manager
Navigating your FB ad managers account
Setting up your business manager
E: Ad Types, Objectives, And Goals
Different ad types and objectives within Facebook
Website conversion strategies
Getting maximum engagement
How to get video views
How to promote your page
Offers and events
A very detailed examination of ad types and examples
Mobile ads
F: How To Determine Your Target Audience
Why and how Facebook offers the best demographic targeting options
How to dial in FB targeting
Tools to help you navigate demo options
FB analytics and how to use that data
Graph search and how to use it
Getting the most out of FB Audience Insights
Other targeting tools
G: FB Ad Preparation
How to prep your Facebook ad account
Setting up billing and budgets
What is a conversion pixel and how to set it up
What is retargeting pixels and how to use them
Custom and lookalike audience targeting
H: Setting Up Your Facebook Ads
Understanding campaign structures
How to create your ads
Setting up your ad targeting
Ad options headlines, ad copy, and urls
Tools that will help you save time
I: How To Optimize Your Facebook Ads
The single most important metric
Conversions and reporting
Other important metrics
Finding hungry audiences
Secondary data analysis
J: Power Editor Functions
What is the Facebook Power Editor?
How to access the Power Editor
Key features of the P.E.
Live walkthrough of P.E. setup
K: Scaling Out Your Facebook Campaigns
When to scale and when NOT to scale
Successful campaign cloning techniques
How to test mobile ads
How to broaden your audience reach
L: Remarketing On FB
Introduction to retargeting (remarketing)
How to set up your retargeting pixel
How to setup your first retargeting campaign
Are you starting to see the size and scope of this course? There are videos for all of these module chapters. It is MASSIVE!
Module 5: Google Adwords Advertising
A: Understanding Google
Why Google ads are difficult to navigate
Why Google is #1 for search traffic
Types of advertising offered
B: Google Compliance
Google compliance is complicated
Site preparation
How to speak Googles language
Debunking Google Adwords marketing myths
C: Google Search Setup
What is the Google Search network
Understanding quality scores
Hidden features within Google Search
How to setup your first campaign
D: Optimizing Search
How to optimize your Search campaigns
Hidden features that can boost your ROI
How to scale your successful Search campaigns
E: Contextual Ads
Understanding what the Google Contextual Network is
How to setup your first Contextual campaign
Hidden features that will improve your performance
F: Optimizing Your Contextual Campaigns
How to optimize your campaigns
ROI-boosting elements that most advertisers dont know about
How to scale out your campaigns
G: Google Display Ads And Setup
Understanding the Google Display Network
Features in Display to boost your ROI
How to create Display ads that are winners
How to setup your first Display campaign
H: How To Optimize Your Google Display Ads
Optimizing your Display Ads campaign
Display data that youll need to know
How to create your best ad
How to scale out your winning campaigns
I: Remarketing
Introduction to Remarketing
How to structure your Remarketing campaign
Setting up your Remarketing campaign step-by-step
How to optimize your campaign
J: Advanced Google Tips And Tricks
Advanced tactics that make YOU money
Optimization secrets
How to bypass Google
K: The Google Goldmine
What Goldmine?
MCC Accounts
How to become Googles partner and earn money doing it
Why the Goldmine is so valuable
L: How To Use The Advanced Google Editor
Benefits of using the Adwords editor
Step-by-step walkthrough of how to use the Adwords editor
Module 6: Bing Ads
A: Understanding Bing
Everything you need to know about Bing
How to work effectively with Bing
B: Bing Compliance
How to be in compliance with Bing
How to prep your website for Bing ads
Bings landing page guidelines
What works on Bing especially well
C: Setting Up Bing Search
How to set up your bing ads (search campaign)
How to write a STRONG ad
Generating your Bing keyword list
Understanding match types
Features that will help you succeed
D: How To Optimize Bing Search
Why the optimizing process on Bing is more important than the campaign setup
Optimization rules of the road on Bing
Understanding Bings quality score system
Hidden data to boost your ROI
E: Additional Tips And Tricks On Bing
How to create your first Contextual ad campaign on Bing
How to use the Bing Ads Editor to streamline the process
Module 7: Penny-Click Mastery
A: Introduction
What is In-Text Advertising?
How does In-Text Advertising work?
Who should use In-Text Advertising?
Types of In-Text Advertising ads
What converts best
B: 50OnRed Setup Optimize Scale
How to setup your in-text Campaign on 50OnRed
Creating your keyword list on 50OnRed
In-text ad setup
How to optimize your ads
Scaling campaigns on 50OnRed
C: TrafficVance Setup Optimize Scale
How to setup your in-text campaign on TrafficVance
How to create your keyword list
Setting up your in-text ads
Optimizing your campaigns
MORE!
+ Bonus Training
Over an hour of video training: Direct Media Buying Secrets+ Freds Power Sessions
Live training sessions covering all of the material in the course+ Tons Of Resources
Resource 1: Display Banner Sizes
Resource 2: Facebook Ad Creation Worksheet
Resource 3: Facebook Ad Sizes And Dimensions Guide
Resource 4: Google Ad Sizes
Resource 5: Key Facebook Terms
Resource 6: Key Google Terms
Resource 7: Key Metrics Formula Sheet
Resource 8: Network List
Resource 9: Online Advertising Basics
Resource 10: Useful Web Tools
Resource 11: Webpage Layout
Resource 12: Financial Worksheet
Resource 13: Importance Of LCV
Resource 14: Daily Profit Report
Resource 15: Split Testing Checklist
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