iOS 14 makes a dramatic impact on Facebook advertising: The addition of a privacy prompt to all iOS apps and an adjustment of the data sent to Facebook has resulted in new rules and processes that will impact your advertising globally, regardless of whether your audience is on an iOS device.
This is a detailed, step-by-step video series that helps you understand the following (and more):
- What the iOS 14 prompt is
- The impact on targeting, optimization, and reporting
- Your new 8 optimization events limitation
- Aggregated Event Management
- Value Optimization configuration
Primary training takeaways:
The iOS 14 Prompt
How it works, how it impacts data, and what Facebook is doing about it.
The Impact to Advertising
How optimization, targeting, reporting, and even effectiveness are bound to change.
What to Do Now
The specific steps that you can take to make sure that you are best prepared for this update.