What You Get:
Starting a channel
We start with the basics: choosing a topic, channel art, an overview of filming equipment for different budgets and goals, basic analytics. We’ll talk about how YouTube started, where it is going and how you can take advantage of the new trends. We’ll explore content plans and use of drama in scriptwriting. I will share my scripts, and we’ll make a script for your first video
Making the first video
I will help you start as fast as possible, right at home. We’ll learn about basic camera settings, light, speech and your unique way of presenting information
Editing and publishing the first video
Learn the basics of editing on your smartphone and computer, creating a thumbnail using free apps, optimizing and posting the video
The basics of growth on YouTube
Learn how to increase retention, work with video dynamics, learn how to create viral videos, learn how to turn subscribers into fans – those who will watch all your videos and eventually buy your products
SEO on YouTube
Video search optimization: title, thumbnail, description, tags
Organic growth and how to take advantage of it
Frequency of posting, posting time, increasing conversion rates from subscribers to views, retention. We’ll learn how to create evergreen content that will ensure the long-term growth of the channel. We’ll talk about paying for subscribers and views (and whether it’s necessary). We’ll explore collaborations with other creators
The legal aspects of creating content
IP, trademarks, and personal information. How to protect yourself
Built-in YouTube features
How to use live streams, premieres, stories, and community tabs for growth
Monetization
How to maximize YouTube payouts, what are the top affiliate programs, what products you can launch and how, how to work with brands and put a price tag on a product placement in your video
