Mike Hardenbrook – Cold Email Masters

Jan 4, 2017 | Email Marketing

Cold Email Masters

Discover How To Start Getting Sales Immediately With No Audience, No Ad Budget, & No JV Partners | taught by Mike Hardenbrook

Download Mike Hardenbrook - Cold Email Masters


Cold email is a marketing method that you don’t need any money or any more tools than you already have to start. If you have an email address, then you already have everything you need.

It’s also a scalable strategy capable of generating millions, even birthing an industry goliath such as Paypal.com

You might be thinking…

  • Isn’t cold email blackhat?
  • Is cold email the same thing as spam?
  • Will cold email piss people off?

Like every other marketing method, there are ethical methods and unethical methods.


What’s the alternative?


Let’s compare blogging to cold email…

Cold email doesn’t require you to setup WordPress, install themes, plug-ins, and then write thousands of words. Cold email doesn’t require you to wait for Google to bless your site with 1st page rankings. Nor does it require you to beg for shares.

You can start cold emailing people tonight and have meetings or sales by tomorrow.

Skip right past all that effort of trying to build up traffic, generate leads, and convert them to sales. Jump straight to the getting of sales.


Compare cold email to paid traffic…

If you have a well tuned ad campaign, it’s much more automated and scalable than cold email. The problem is getting to the point where you have that automated highly profitable ad campaign.


We also teach cold email though, because nothing is cheaper, faster, or easier. You don’t have to risk an ad budget upfront, setup ad campaigns, watch them like a hawk, and hope for ROI.

Course Curriculum

Module 1: Cold Email Bootcamp


  • How to Take Action with This Course
  • The 4 Core Principles to Build a Sales Machine
  • How to Use Cold Email to Grow Your Business
  • The Cold Email Mentality
  • Who Uses Cold Email Successfully
  • Debunking the Myths
  • Types of Cold Email Campaigns

Module 2: Best Practices with Cold Email


  • Intro to Targeting with Cold Email
  • Targeting with Cold Email
  • Lets Create Your Perfect Prospect
  • Customer Persona Worksheet
  • Customer In Context by Steve Blank

Module 3: DIY Prospecting (Like a Boss)

  • Intro to Prospecting Like a Boss
  • DIY Prespecting Benefits and Drawbacks
  • Purchasing Leads: Benefits and Drawbacks
  • DIY Prospecting Built to Scale
  • Types of Emails We Want
  • Prospecting Apps and Extensions
  • Prospecting Google, Linkedin, Directories, and Forums
  • Prospecting Competitors, Angellist, Product Hunt, and Twitt
  • Super Fast with Linkedin
  • Turning Directories into Emails
  • Targeting Based on Software
  • The Twitter Hack
  • My Secret Source
  • Scrubbing Your Data
  • Scale Wining Sources with Outsourcers
  • Instructions for Organizing Data Sources

Module 4: Purchasing Prospect Leads


  • Do You Need Any Help?
  • Types of Lead Brokers
  • Calculate Your Estimate ROI
  • Outreach and Working with a Rep

Module 5: Writing Irresistible Cold Emails


  • Writing Irresitible Cold Emails
  • Defining Your One Thing
  • Content, Length, Spacing, and Punctuation
  • The Connect-the-Dots Formula
  • The Soft Touch Formula
  • 3 Levels of Personalization
  • Your Call to Action
  • Quick Hack for Composing Emails
  • Subject Lines that Get Opened
  • The Do’s and Don’ts
  • How to Address Your Recipients
  • Signatures and using PS, BTW and FYI
  • Spot Checking Your Emails
  • Compliance and References
  • Compliance – Can-Spam Resource

Module 6: Follow-up Sequences that Convert


  • Follow-up Sequences that Convert
  • How Many Follow-up Emails to Send
  • Is Your Sequence Annoying?
  • Follow-up Sequence Breakdown
  • Sending Cadence
  • Using Humor in Your Follow-ups

Module 7: Delivering Your Email at Scale


  • Ready to Hit Send!?
  • Sending Emails with a Pian
  • Apps to Send in Bulk
  • Setup Your Email Alias
  • Hacks to Bulk Import Your Prospects
  • Formatting Your Templates
  • How to Send Custom Emails in Bulk
  • Setting Up Follow-up Campaigns
  • Typical Open, CTR, and Bounce Rates
  • Setting Up Seed Accounts and Do Not Mail Lists
  • You Did it! Final Thoughts

Course Resources


  • Cold Email Masters Workbook
  • Join Our Private Slack Group
  • CEM Cliff Notes
  • Discounts & Promotions

Course preview and screenshots

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