PPC Experts Academy

Aug 11, 2013 | AdWords

Week 1 – Account & Campaign Settings

  • Starting off on the right foot with the proper account settings and campaign settings
  • Location targeting and how not to do it
  • Day-parting for higher ROI
  • How to setup conversion tracking
  • The rarely used hack to take your optimization to the next level
  • How to get setup with Google Engage
  • Getting setup with an MCC account


Week 2 – Keywords & Ads

  • Designing a winning account structure
  • How to find the right keywords
  • Understanding match types and how to effectively use them
  • How to write magnetic ads
  • How to split test and how to determine when you have found a winning combination
  • Improving your ads w/Ad Extensions


Week 3 – Optimization

  • Looking under the hood with Dimensions
  • Learning how to find the fat with Segments
  • Where to find the real keywords and what to do about them
  • How to Effectively building out Negative Keywords


Week 4 – Scaling & Automating

  • The 4 hour work month with Automated Rules
  • Bulk changes using Adwords user interface
  • Quick and Easy cloning with Adwords Editor
  • Automated bid changes with Rules
  • Automated bid changes and Adwords Editor
  • How to write thousands of ads with Adwords Editor
  • Using spread sheets for bulk imports
  • Remarketing strategies and setup



  • Facebook Ads Training with Jameson Brandon
  • Facebook Ads Training with Ben Pate

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