How We Leverage Facebook Retargeting To (Practically) DOUBLE Our Sales
How You Can Followup and Convert Your Non-Buyers Into Paid Customers Even If You Dont Have Their Email Address
It seems that everyone these days is talking about using Facebook Ads and other paid traffic strategies
And thats smart! Facebook is a great source of traffic.
But heres the problem: If youre only buying Facebook ads, youre losing up to 52% of your sales. (We were.)
Fortunately, we were able to plug this hole in our marketing plan by deploying boomerang-style followup ads to everyone who hits our site even if they dont opt-in or buy.
Its called retargeting.
Chances are youve heard of retargeting. You may have even setup a campaign or two, because you likely understand that sales rarely occur on the first visit. (Think about it, even if your site has an amazing conversion rate, that still means that 90 95% of your visitors are leaving WITHOUT making a purchase.)
So again, you probably know you should be following up.
You probably even WANT to follow up
The challenge is, most marketers simply dont know HOW to follow up especially to their leavers.
So what about YOU?
Are you following up with your visitors, including the ones that havent opted in or bought from you?
Heck, did you even know that you could follow up with people that visited your site, but never bought or opted in?
Yes, IT IS actually possible to follow up with your website visitors, even without having their contact information.
In fact, theres a new feature in Facebook that launched very, very recently, and it allows you to segment your audiences based on the pages they visit, and then show them followup ads even if they never opted in.
Its called Website Custom Audiences
and its one of the lowest-cost ways to follow up with your hottest prospects and increase your sales. Its also surprisingly simple and easy to setup. In fact, if you have a Facebook ad account, the hardest part is behind you.
But I dont expect you to take my word for it
If Its So Easy, Why Arent More People Doing It?
SIMPLE: They either didnt know it was possible
or they thought it was too complicated to get started.
If you havent launched your first retargeting campaign yet, Im going to show you how to do just that
in less than 60 minutes.
(And No, you dont have to have any traffic yet. In fact, this works better when you set this up before youve started running traffic because youll maximize that traffic from the beginning!)
Yep, once you have my secret checklist, youll be able to launch your own retargeting campaigns in under an hour, allowing you to finally reach back out to your hottest prospects that you thought youd lost forever and draw them back to your offers.
And even if youre an experienced advertiser, I promise that once you see our simple 4-step retargeting process, youll be getting cheaper clicks and more returning leads than you ever thought possible.
More on that in just a bit.
I Want You To Know That This is Different
Really it is.
With so many marketers talking about retargeting these days, you may be thinking youve seen this before.
However, this isnt your normal PerfectAudience or AdRoll retargeting strategy.
Trust me this is unique.
And once you see what Im doing
once you have my cherished checklist
youll be generating traffic and leads on demand just like me.
Youve already seen one of my campaigns that generated nearly half of our sales in just a few days using retargeting
This was easy to set up and AUTOMATE, and now the campaign continues to run and update itself dynamically!
The reality is, we do this over and over again
building simple retargeting campaigns for all of our products, and for each step of our funnels
and they work around the clock for us to generate repeat visitors and new sales.
Now its your turn
And to make it easy on you, Im going to do what no one else is doing.
Im NOT just going to give you a few tricks and hacks
Im going to take you step-by-step, start to finish, through all the buttons you need to click to launch your own retargeting campaign.
Soon, hot, low-cost retargeted leads will be pouring into your funnels.
And YOU will have done it
And YOU will be able to do it over and over again .
And the entire process will take less than 60 minutes
But to do it, youll need my checklist
The Ultimate Cheat Sheet For Facebook Retargeting
Actually, to call it a checklist isnt giving it justice
this is more like a checklist on STEROIDS.
In just 4 simple steps, youll get:
- Exactly where (and how) to place your conversion pixels so you can track every click and know that its making you money
- The exact copy and paste sentence to use in every campaign that gets your hottest prospects to click your ad and return to your offers
- Why you should have your campaign in place BEFORE you start running traffic (and what you should do if you already have traffic)
- The exact bidding strategy to use that will maximize your leads while lowering your costs
- Why you need to speak to your hottest retargeting prospects way differently than you talk to your cold lead prospects (and how to do it without creeping them out).
- Why you must change up your ads based on what content your prospects saw. (Get this right and watch your conversions increase dramatically! Get this wrong and youre leaving a lot of money on the table.)
- Exactly how to set up your campaigns so they update themselves dynamically and automatically, so you can set them up once and let them update and optimize themselves!
Personally, I wouldnt attempt this strategy without having a proven, step-by-step guide to follow, and this is especially true if youre doing it for someone else (i.e. a client or a boss).
I mean it