Ryan Deiss - Social and Community Mastery

How To Become

A Social & Community Manager

Finally, You’ll Have a Step-By-Step Plan For
Tracking, Measuring and (More Importantly)…

FACT: Businesses Need
Social & Community Managers

MONETIZING SOCIAL MEDIA

You and your business are being talked about on social media…right now.

Whether it’s a Facebook post, a tweet on Twitter or a photo on Instagram…

…your prospects and customers have changed the way they voice criticism and praise.

They’ve also changed they way they find and consume information…

…and they’ve even changed the way they buy too.

Successful businesses must adapt their marketing to these changes.

If you’re here, you already know that having a social media strategy is an important aspect of any digital marketing strategy.
But, if you’re like most businesses, you’re not doing it as well as you know you should be.
Your business needs to have plans and processes in place in order to:

Listen to what your folks are saying about you on social media so you can monitor and respond to customer service and reputation management issues…
Influence them in a positive way, by establishing authority, often through the distribution and sharing of valuable content…
Network and associate with authoritative and influential individuals and brands…
Sell them your products and services, without coming across as sleazy or pushy.

In other words, good social media management helps to control the conversation about your business, leading to positive customer experiences, increased authority and ultimately more leads and sales.
So that’s why businesses need Social and Community Managers.
There’s just one problem: Most so-called “social media managers” don’t know what they’re doing.
That’s where you come in.
As a Certified Social & Community Manager, you’ll learn to assess your business’ goals and employ sound and measurable social media marketing practices to meet those goals.
More specifically, in this master class, you’ll learn:

The “Social Success Cycle” framework that gives you instant clarity on the 4 categories of social media marketing activities (and the category every business should begin with).

How to create your Customer Avatar in order to architect a social media strategy that attracts leads and buyers (our simple Customer Avatar Worksheet will show you how to build your avatar).

How to recognize and leverage the strength (and avoid the weakness) of both “Seeker” and “Engagement” social media channels.

The “10-Minute Social Media Audit” that immediately identifies gaps in your social media marketing so you can close them.

The two categories of social media marketing that can (and should) be automated by software (don’t worry, we tell you which programs to use).

The “Feedback Loop” process that exponentially increases the impact of social media marketing on product/service development, customer service and content creation.

The 5 keyword categories that matter when monitoring the web for customer service and reputation issues (“Listen” for these keywords and you’ll immediately join the social conversation about your brand).

The Social Listening Keyword Research Planner that makes social listening campaign set up a breeze.

How to set up social listening using paid tools (and an alternative method using free tools for those on a tight budget).

The simple 3-Step Social Media Customer Service Plan to employ when dealing with angry customers on public social channels.

4 methods to growing connections on any social channel (look out for the “Indoctrination” and “Bouncing” processes).

7 blog post templates that create high-quality, “shareworthy” blog content with speed (never get stuck for blog post ideas again).

The Social Media Topic Map handout that transforms boring, “ho hum” social media channels into thriving social communities.

The 6-Step “socialization” process you’ll apply to every new piece of content you create (this will maximize your social media exposure).

How to defeat the “Social Fire Hose” (and create social media updates that get noticed in the sea of social status updates).

How to leverage “Long Tail Media Outreach” (in order to generate traffic, links and authority from blogs, podcasts and more).

How to combine Social Media Topic Maps and “The Short List” process to create a network of influencers (these can really can “move the needle” for your business).

How “Reverse Media Outreach” works today (and how to position yourself to take advantage of it).

The “Value First” strategy that seamlessly and subtly transforms casual social media connections into leads and customers (without being sleazy).

3 types of “Value First” offers (and when to use each one).

How to employ “Content Segmentation”, social media and social advertising to ascend social connections to leads and customers.

How to use content + social media to intersect with “The Customer Journey” from the Awareness to Conversion stage.

In short, Certified Social & Community Managers are able to not only manage and control the social conversation about you and your business… they are also able to track, measure and monetize your social media efforts.
If you’re interested in becoming a Certified Social & Community Manager, then I have one question for you…

Are You A “Doer”…or Just a “Talker?”

Let’s face it: Marketing experts are a dime a dozen.

So how do you separate those who “walk the talk” from the ones who merely…

…talk?

That’s the problem!

And at DigitalMarketer, it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.

We aren’t researchers. We aren’t journalists.

We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.

In other words: WE ACTUALLY DO THIS STUFF…

…so we know how hard it is to find truly skilled people who know what they’re talking about.

And that’s why we created the “Social & Community Mastery” course and certification.

We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what DigitalMarketer is all about) we’re now making this certification and training available to the world.

In short, we’re making it available to YOU…

What You’ll Get:

When you enroll today, you’ll receive instant access to:

The Social & Community Mastery Course
5 Core Modules
62 Video Lessons
9 Handouts
5 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

A badge designating you as a Certified Social & Community Manager that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Social & Community Manager

Course Details and Description

Course Breakdown:

Module 1: Start Here

Lesson 1: From The Author
Lesson 2: Social Success Cycle
Lesson 3: Social Media Marketing Goals
Lesson 4: The Customer Avatar
Lesson 5: Which Social Media Channel Is Right For You
Lesson 6: Engagement vs Seeker Channels
Lesson 7: 10 Minute Social Media Audit
Lesson 8: Social Media Dont’s
Lesson 9: When to Automate

Module 2: Social Listening

Lesson 1: Why Listen?
Lesson 2: Social Listening Goals
Lesson 3: Social Listening Tools
Lesson 4: Social Listening Metrics
Lesson 5: Social Listening Setup
Lesson 6: Social Listening Keyword Planning
Lesson 7: Tool Demo: Keyword Alert Setup
Lesson 8: Listening Without Paid Tools
Lesson 9: Using A Feedback Loop
Lesson 10: Tool Demo: Tag And Task Setup
Lesson 11: The 3-Step Social Customer Service Plan

Module 3: Social Influencing

Lesson 1: Why Influence?
Lesson 2: Social Influencing Goals
Lesson 3: Social Influencing Tools
Lesson 4: Social Influencing Metrics
Lesson 5: Growing Social Profiles
Lesson 6: Social Media Bouncing
Lesson 7: Social Media Topic Map
Lesson 8: 7 Blog Post Templates
Lesson 9: Socializing Blog Content
Lesson 10: Step 1 – Splinter
Lesson 11: Step 2 – Visualize
Lesson 12: Step 3 – Broadcast
Lesson 13: Step 4 – Tag
Lesson 14: Step 5 – Monitor
Lesson 15: Step 6 – Schedule
Lesson 16: Tool Demo – Edgar
Lesson 17: Defeating The “Social Fire Hose”
Lesson 18: Tool Demo – Facebook’s Boost Post Function
Lesson 19: What’s Your SOP?

Module 4: Social Networking

Lesson 1: Why Network?
Lesson 2: Social Networking Goals
Lesson 3: Social Networking Tools
Lesson 4: Social Networking Metrics
Lesson 5: What Is Media?
Lesson 6: Long Tail Media Outreach
Lesson 7: What Does Long Tail Media Want?
Lesson 8: Networking By Topic Map
Lesson 9: The “Short List”
Lesson 10: Reverse Media Outreach
Lesson 11: Staying Compliant

Module 5: Social Selling

Lesson 1: Why Selling?
Lesson 2: Social Selling Goals
Lesson 3: Social Selling Tools
Lesson 4: Social Selling Metrics
Lesson 5: The Value First Strategy
Lesson 6: Value First Offers
Lesson 7: The Customer Journey
Lesson 8: Content Segmentation
Lesson 9: Segmentation + Retargeting
Lesson 10: DEMO: Setting Up A Segmented Website
Lesson 11: Content + Social Media + Ad Retargeting
Lesson 12: Putting It All Together

What You’re About To Discover:

The “Social Success Cycle” framework that gives you instant clarity on the 4 categories of social media marketing activities (and the category every business should begin with).

How to create your Customer Avatar in order to architect a social media strategy that attracts leads and buyers (our simple Customer Avatar Worksheet will show you how to build your avatar).

How to recognize and leverage the strength (and avoid the weakness) of both “Seeker” and “Engagement” social media channels.

The “10-Minute Social Media Audit” that immediately identifies gaps in your social media marketing so you can close them.

The two categories of social media marketing that can (and should) be automated by software (don’t worry, we tell you which programs to use).

The “Feedback Loop” process that exponentially increases the impact of social media marketing on product/service development, customer service and content creation.

The 5 keyword categories that matter when monitoring the web for customer service and reputation issues (“Listen” for these keywords and you’ll immediately join the social conversation about your brand).

The Social Listening Keyword Research Planner that makes social listening campaign set up a breeze.

How to set up social listening using paid tools (and an alternative method using free tools for those on a tight budget).

The simple 3-Step Social Media Customer Service Plan to employ when dealing with angry customers on public social channels.

4 methods to growing connections on any social channel (look out for the “Indoctrination” and “Bouncing” processes).

7 blog post templates that create high-quality, “shareworthy” blog content with speed (never get stuck for blog post ideas again).

The Social Media Topic Map handout that transforms boring, “ho hum” social media channels into thriving social communities.

The 6-Step “socialization” process you’ll apply to every new piece of content you create (this will maximize your social media exposure).

How to defeat the “Social Fire Hose” (and create social media updates that get noticed in the sea of social status updates).

How to leverage “Long Tail Media Outreach” (in order to generate traffic, links and authority from blogs, podcasts and more).

How to combine Social Media Topic Maps and “The Short List” process to create a network of influencers (these can really can “move the needle” for your business).