Scott Oldford – Leadcraft

Feb 21, 2017 | Funnels, Getting leads


a proven way to confidently create and deploy marketing funnels that attract qualified leads, increase your impact and ignite your revenue…



LeadCraft is a ground-breaking, battle-tested approach to lead generation that’s helped over 1,000 entrepreneurs (and counting) generate explosive results in their businesses, and has traditional online marketing “gurus” shaking in their boots.

It’s a 12-week program that delivers everything you need to know, step-by-step, to create 3 high-powered online marketing funnels that will amplify lead generation for your business…

The EXACT steps you need to take to implement them…

HOW TO optimize and fine-tune them…

And blow up your bottom line.

No more endless guessing, tinkering and tweaking, hoping you stumble over the ONE THING that’ll finally work.

Just solid results.


Under the watchful eye and super-supportive guidance of the LeadCraft team of experts, you’ll develop a live, working online marketing funnel and get it performing for your business.

Based on an innovative approach to online marketing thoroughly tested by more than 1,000 entrepreneurs, the LeadCraft program will guide you through the process of developing the 3 fundamental funnels you need based on the three different types of leads – Sidewalk, Slow Lane, and Fast Lane – easily and effectively.

More specifically, LeadCraft is a comprehensive blueprint for creating high-performing marketing funnels, from start to finish

Based on the SSF Method, the program is delivered through a series of video tutorials, assessments, cheat sheets and resources, giving you everything you need to develop your funnel’s strategy, launch and execution.

Starting with…


1. Funnel Fundamentals

Your journey starts with the fundamentals behind being able to develop an effective marketing funnel using the SSF Method and the Funnels 2.0 methodology.

You’ll discover:

  • The underlying psychological hooks that make your leads WANT to become customers. When you understand what makes humans tick, you can position yourself and what you offer to stand out, giving you a strategic edge.
  • The 3 different types of leads entering your business relationship, and how to create the ultimate experience for each. Understanding where each of these people are in their relationship with you will ensure they value and trust your expertise…giving you the opportunity to serve them better and prep them to buy.
  • The tested framework to strategize, plan and develop your funnel that eliminates the guesswork. No more hurling ideas at the wall to see what sticks.
  • The exact funnel that will work based on your business, and what will work the best based on the LeadCraft funnel methodology. Every business is unique, which is why cookie-cutter, one-size-fits-all approaches don’t work.
  • A fully developed “funnel map” that allows you to see your entire strategy throughout the entire process of developing your online marketing. A visual representation of how the funnel shakes out will help you pinpoint any weak areas or missing pieces.
  • Feedback from our team on your funnel strategy to ensure you do it RIGHT the first time…instead of revisiting over and over…and over.

This module is all about establishing the foundation you need to create a successful funnel, and that’s what I’ll show you how to do.

Next, we’ll dive into…


2. Business Secrets

Online marketing and lead generation only work if your business works. Which means you need to spend time ensuring that your business is actually ready for lead generation – something most of the “gurus” don’t even whisper about.

That’s why I’ll share:

  • How to understand your business model and how it integrates with online marketing for the highest profitability possible. Because if your business isn’t profitable, there’s not much point to being in business.
  • What it takes to make online Marketing work in a modern world where marketing is seen as douchey, sleazy and slimy. People like to BUY, but they don’t like to be SOLD to.
  • How to develop a “value ladder” and what you need in place to maximize your revenue and monthly recurring revenue. You’ll know exactly what to deliver at every phase in the funnel process.
  • The importance of the “right” branding for your online marketing funnel, and how to create a “mood board” for it. First impressions are everything…something hugely underestimated by most online entrepreneurs.
  • How to be productive in actually developing your online marketing funnel and set up for success. You could spend hours writing your funnel components…or you could follow my tried-and-tested productivity hacks to get them done faster. Which means you can move onto other things.

This module will help you understand the consequences of overlooking some of the most vital components of a successful marketing funnel.

Next, we’ll dive into…


3. Conversion Methods

New qualified leads are great…but totally useless if they don’t turn into paying customers!

You’ll learn:

  • The 8 conversion methods…and specifically the one(s) that will work best for your business.
  • The conversion “stack” strategy that allows you to work backwards in your marketing funnel.
  • The exact “math” behind your marketing funnel that ensures everything makes sense on paper for your 3 lanes.

Be ready in this module to dive head-first into the deeper pieces of your marketing funnel – you’ll come away with full knowledge how well it will work.

Then, once you’ve got the foundation in place, you need to start attracting people into your funnel.

That’s what’s coming up next…


4. Attraction Methods

Did you know the majority of entrepreneurs don’t get their lead magnets right? And, if you’re using the wrong attraction method, everything breaks down and online marketing just won’t work.

That’s why I’ll walk you through:

  • Uncovering which attraction methods work best for people in the Sidewalk, Slow Lane, Fast Lane stages, and for the unique customer type you have.
  • Developing the outline for each of your three different lead magnets, which my team of experts will review for you!

This module will reveal why what you’ve been taught so far about creating lead magnets is wrong, and how to create kick-ass opt-ins your people will itch for.

When completed, you’ll have a selection of finished and reviewed lead magnets ready to be finalized and brought online to start attracting leads without ever having to guess if it’ll work.

But a great lead magnet is only half the battle…


5. Landing Pages that Convert

Of course, you can have a great lead magnet already…but if no one understands what you’re talking about – or you can’t distribute the incredible value you want to share – it’s useless.

Which is why I’ll share:

  • The fail-proof method of creating high-converting landing pages that you can easily repeat to create new, high-performing landing pages in the future

In this module, you’ll actually use this method to create the landing pages for your 3 lead magnets which will be launch-ready by the end of the module.

Creating landing pages can cost TONS of money and time testing and tweaking to figure out what will get the best results. My method produces high-converting landing pages every time, saving you thousands of dollars and hours of frustration.


6. Content that Sells

Producing content like blog posts, podcasts and videos without a marketing funnel is nearly useless, and an exercise in “why bother?”. But combined, your content + funnel is a powerful machine.

You’ll discover how to effectively use content to power your marketing funnels and secure your position as the trusted authority in the marketplace.

Additionally, you’ll:

  • Learn how to create a content hub that will help you continually increase conversions from your website – for free!
  • Know what core pieces of content to include in your marketing strategy, without having to spend hours and hours every week creating from scratch.
  • Determine what online content can be used with both organic and paid traffic generation strategies to bring in qualified leads and position you as an authority.
  • Have the resources available to create amazing videos, audio, infographic and articles that smash conversion records with helpful, step-by-step guidance

You’ll finally start getting traction from all that content you’ve been slaving over creating that – so far – has felt like a giant waste of time. Plus, you’ll learn what pieces to focus on, so you’re not creating free content that won’t get you results.

Of course, online marketing isn’t just about content. It’s really about relationships…


7. Email Marketing and Automation

If you’re like most business owners, you know that building relationships isn’t always easy. Done right, email marketing will help build those vital relationships critical to the success of your business.

Here, you’ll learn to use email marketing, automation and technology to nurture your list and plan a relationship-building email sequence that makes them feel valued…not just another name on an email list.

Email marketing can be tricky…which is why I’ll walk you through:

  • The SIX critical emails essential to the 3 different types of email sequences. Without these, your funnel will crash and burn.
  • Deploying the easy-to-use technology that will show you precisely what lane someone’s in and ensure your message is exactly what they want to hear at that moment.
  • The 4 email campaigns you must implement that effortlessly guide people from complete stranger to customer, providing timely and relevant information at each stage and reducing unsubscribes.
  • Using the 10 “Hollywood story” types in your emails that get your emails opened, engage, entertain, and educate your readers, and direct them to the next step without being pushy or using fear tactics.
  • Absolutely everything you need to build, retain, engage and profit from every single lead, whether they’re ready to buy now…or 6 months from now.

Every client needs to fully understand how important email marketing is to the survival of their business, and – most importantly – how to do it RIGHT.

So…what about paid traffic?


8. Paid Traffic Generation

Simply, paid traffic allows businesses to scale. But it can be tough figuring out which methods to use and how to get the highest return on investment.

You’ll discover:

  • How to generate as many leads as you want ON DEMAND, to fuel your business.
  • How to easily manage online campaigns – without paying crazy outsourcing fees.
  • How to plan, develop and deploy PROFITABLE online advertising campaigns.
  • How advanced SSF lane retargeting can generate qualified leads easily, effectively and quickly.

We’ll go deep here, laying down everything you need to use paid traffic to effectively generate leads that turn into immensely valuable customers and clients. And, you’ll have 4 paid campaigns launched by the end of the module!

But before there was paid traffic, organic traffic ruled…


9. Organic Traffic Generation

Paid Advertising is great, but you can’t forget about organic traffic generation that draws in leads from other sources.

Here you’ll learn:

  • How to work with partners and affiliates to drive traffic to your marketing funnels, transforming them into virtually instant profit for your business.
  • How to harness content marketing and social media to intensify your online marketing engine, driving steady, FREE traffic that generates revenue…even while you sleep (every entrepreneur’s dream).

Partners and affiliates coupled with content gives your marketing funnel the one-two punch it needs to bring you leads, traffic and revenue 24/7!

As a business owner, you need to keep track of what works and what doesn’t, but sometimes it’s hard to know exactly what numbers to pay close attention to.

Don’t worry, I’ve got your back…

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